In the past 10 years, the global consumption of processed tomato products (ketchup) has increased at an average annual rate of 3%. Developed countries such as Europe and the United States are traditional consumption countries, and have maintained a steady growth. Russia, Eastern Europe, the Middle East, Africa, China and India, these emerging market countries, in recent years, with the deepening understanding of tomato high nutrition and the gradual westernization of eating habits, the demand for tomato products shows a rapid growth trend
Tomato processing industry is generally characterized by a five-year cycle, which is characterized by "two decreases and three increases" in output, and the industry presents a "U" trend.
Restricted by the large-scale planting requirements of tomato paste processing tomato, there are three areas for planting processing tomato in the whole area: California Valley in the United States, Mediterranean coast, Xinjiang in China and a small number of areas in Inner Mongolia. About 85% of the total processing volume of tomatoes in the world.
Ketchup is an important food and food industry raw material in many countries and regions, it is a necessity of people's daily diet. The tomato products on the market mainly include the large packaging raw material sauce for the processing industry and the small package ketchup, canned tomato and tomato sauce for the end consumers. Ketchup products can be roughly divided into three levels: the most primary product is large package ketchup; the second is small package canned ketchup; the higher level product is tomato sauce products. The core of primary products is the control of resources and production costs, with obvious resource attributes; while small package ketchup and tomato sauce are typical fast-moving consumer goods, highly dependent on production technology, taste formula, sales network and brand, and the added value of products is gradually improved